Keyword Research In 6 Quick Steps | Your Easy Guide

You‘ve got better things to do than spend hours on Keyword Research. We all know life is too damn short, so get it done fast with this easy guide.

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One day I woke up and decided I would start blogging. Because, why not? I’ve got over 10 years of experience in content creation, design, and marketing, and I figured I share my expertise with the world. I never factored in keyword research and all the many other steps needed to write a blog post when I made that early decision.

I learned quickly that blogging can be hard. That made me determined to find all the time-saving tips & tricks I could to cut down the time. 

What I found were lots of blogs with high-level information and long bloated intros. I had to scroll and search for the actual thing I was looking for. I don’t want to do that with this article, so I’m going to do my best to get to the point fast, so you can get the info you came here looking for.

Before you read this guide, make sure you know what a keyword is and why it’s super important

Now we’re ready to dig in and get this whole keyword research thing over and done with so you can go back to watching your fav episode of [enter name of whatever you’re watching these days here].

To make things even easier, I’ve included quick-start summaries at the beginning of each step. So, if you want to get started right away, skip the full article, and read those instead. 

Better yet, download my Easy Keyword Research Guide. It’s a Google Doc template that walks you through each step.  Fill it out, and you’ll be done in no time.

Will readers even care about your blog post?

Quick Start

Step 01: Determine user search intent

List out the reasons why you think someone would be searching for your topic by answering the following: 1) What questions are readers asking? 2)Why is your blog post the answer?

According to Google’s Search Quality Rater Guidelines, satisfying user search intent is Google‘s main goal.

Let me say that one more time for the people in the back. Understanding and identifying user search intent is critical if you want to rank well on Google. Period. 

So, before you start writing your blog post, list out the reasons why you think someone would be searching for your topic and try to be as specific as possible.

Get into the head of the user and figure out what questions they would be asking and why your blog post is the answer. 

Here’s a case study using the topic of “how to write blog posts faster” as an example:

Case Study User Search Intent

Going through this step will help you write your blog post as an answer to the actual questions that readers may be asking. 

This, my friend will help readers find your content, and when they do, they’ll actually care about it.

Let’s get ready to brain dump!

Quick Start

Step 02: Discover your keywords

Now that you know the search intent of your blog reader, list out all the possible search terms and phrases they would use.

Knowing the search intent of your blog reader will give you a good idea of what keywords and, better yet, possible keyword phrases to use for your specific topic.

These days, most people use full phrases and questions when they are searching for a topic which helps them get more relevant results. 

SIngle Keyword versus Keyword Phrase

In general, you’ll want to use a mix of short keywords, also known as head terms that are 1-3 words in length, and longer keyword phrases, also known as long-tail keywords, that are typically 3-6 words long.

Personally, I’ll come up with a few general head terms, and then spend more time listing out possible keyword phrases. That has helped me to get into the minds of my potential readers and write better titles and headlines. 

Case Study: Keyword Phrases

Go ahead and list out all the keywords and keyword phrases you think your readers would search for.

Remember, the point of this step is to brain dump all the possible phrases potential readers might search for. We’ll tighten up this list in later steps.

It’s time to call your keyword research assistant

Quick Start

Step 03: Search those Keyword Phrases in Google

Search Google and look at the Suggested Phrases, Top Results, and Related Keywords. Note down any that stand out to you.

Bet you didn’t even know you had a keyword research assistant. Yea. Her name is Google. 

After you’ve brainstormed your possible keyword phrases, validate them by doing a search yourself. 

Google will give you loads of information that will provide you with additional keyword ideas, help you get rid of some bad ones, and overall, have a better idea of what users are actually searching for.   

1. Research suggested phrases and search terms

First, start by typing the keyword phrase into the Google search bar and note down the suggested phrases that are closely related to your blog topic. 

I usually search a few phrases at a time, and typically, each time I get more ideas that help me refine further. 

For example, I may search “how to write a blog post faster.”

Google Search for "How to write blog posts faster"

From the suggested phrases I can see that people are also searching for “templates” and “formulas”. Those two stand out to me, so I’d jot those down. 

2. Next, take a look at some of the top results.

I always find this step really helpful because it starts giving me headline ideas. I’ll take note of any headlines that stand out, catch my attention quickly, and that would compel me to click on it. 

Google Search for "How to write blog posts faster" top results

In this example, I would note the following headlines:

  • How to Write Blog Posts Faster – A complete Guide to Saving Time
  • How to Write a Good Blog Post Super-Fast (With Template)

3. Now, make note of the related keywords at the bottom of the Google search

The related keywords at the bottom of the search list can give you an idea of other searches that people are doing with a similar theme. It can often be a great source of inspiration for keywords or phrases that you may not have thought of yet. 

Google Search for "How to write blog posts faster" related keywords at bottom

4. Time-SavingTip: Install the Keywords Everywhere Chrome Extension

The Keywords Everywhere Chrome extension will supercharge your Google search page. It combines the three previous steps and lists the Related Keywords, People Also Search For, and Long Tail Keywords to view at a quick glance.

Keywords Everywhere Google Search Results

5. Finally, you’ll be ready to narrow down your list of keywords

Repeat the steps above until you come up with a solid list of keywords and phrases that stand out or resonate with your blog topic.

You should have a good set of options to take you into the next step.

Case Study Top Keyword Phrases

Are those keywords even worth your time?

Quick Start

Step 04: Use Keyword Research Tools

Run your keyword phrases through a keyword research tool to determine how popular or unpopular they are. 

Ubersuggest and  Google Keywords Planner are two great free options to use. 

It happens to me all the time. I come up with a great blog topic and find unique keywords and search phrases that I think sound great. I’m ready to pop those into my headlines but, because I want to do this blog thing the right way, I know I gotta find out how they rank.

It doesn’t make sense to write a blog post about something that no one is searching for. So, even if I think I’ve hit the jackpot with my keyword selections, this is a step I try not to miss. 

The easiest way to find out how popular or unpopular your keywords are is to run them through a keyword research tool.

Ubersuggest and  Google Keywords Planner are two great free options to use. All the others seem to be too costly for me to use, so unless you have a good budget for business expenses, I’d stick with the free options for now. 

Be sure to look at the Search Volume and Competition.

Search Volume will tell you how many people are actually searching for your keyword phrase. If the number is 0, then you may not want to waste time writing about it. 

Competition will tell you how easy (or hard) it will be to rank on the first page of Google for this term. If you are just starting out, don’t spend time on keywords that are hard to rank for. 

Personally, since my blog is fairly new, I know I can’t compete with larger, more established sites. So, if a keyword phrase has between 20-1000 searches a month and Easy to Medium competition difficulty, then I’d choose it. 

That doesn’t mean I won’t target ones with higher search volumes, but right now I won’t waste time with any that are categorized as “hard” to rank for. 

Case Study Top Using Keyword Research Tools

Ubersuggest results:

Ubersuggest Results

Google Keyword Planner Results:

Google Keyword Planner Results

In the above case study, I found a keyword phrase that has a lower search volume and low or easy competition which is great. That means that my blog post can have a real chance of ending up on the first page of search results for this niche search phrase. 

And the winners are…

Quick Start

Step 05: Select Your Final Keywords

Narrow down your list to the best options and you’ll have a set of well-researched keyword phrases to help you write a strong headline and meta descriptions.

At this point, you’ve put your keywords through the wringer and should know which keywords hit the mark and which don’t.

Toss out all the ones that are either too hard to compete for or have absolutely ZERO searches per month. 

You’ll be left with only your best options and should now have a set of well-researched keyword phrases to help you write a strong headline.

What’s Next

Once you’ve completed the steps in this super easy guide, you should plan to use those keywords in ALL. THE. PLACES.

You’ll use them to write:

  • An irresistible headline
  • A unique meta description and lede
  • A killer blog outline and subheadings
  • A fully optimized blog post that will now have the chance to get found on Google

Keyword research can be fun!?

Ok, maybe not. But it’s definitely worth it.

If you’ve decided to take this blogging thing seriously, then keyword research is just a part of the hustle and the sooner you accept it, lean into it and get good at it, the faster you’ll start killing this keyword game. 

Like everything in life, it does get easier with time. 

Before I leave you, here are a few additional resources to help you write your blogs and create your content faster and easier:

  • If you want to write your blog post faster, try using this copywriting robot.
  • If you’re ready to get started fast, download my Easy Keyword Research Guide Google Doc Template below.

Easy Keyword Resarch Guide - Google Doc Template

Get your keyword research done fast with this easy guide.

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I’m still in the stages of building my blog writing habit, so having this guide has been a time saver for me and I hope it becomes one for you as well. 

P.S. Follow me on Instagram where I share my journey as a digital creative navigating a love/hate relationship with content marketing. I’m sure you’ll be able to relate.

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