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Brand Style Guide: Why your business needs one

  Branding | Business | Freebies SHARE THIS ARTICLE TO: Part of building a strong brand identity is making certain that it stays consistent in look and feel across all media – both online and offline. The best way to do that is by creating a brand style guide. Once you’ve taken the time to...
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Why you should create an Ideal Client Profile before designing your new website

September 14, 2017 / Branding, Business, Freebies SHARE THIS ARTICLE TO: Before starting any web design project, I put my clients through a discovery phase where I learn everything about their business, competition, and target market. The more I know, the more acquainted I can get with their brand and business goals. My job is...
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